Boost your brand with white label ticketing

In a world populated with a range of companies competing for customer loyalty, branding is the differentiator between you and your competitors. The power of a strong brand can be the force behind your success, proven by a simple apple logo, a colourful letter ‘G’ or a swoosh tick - such simple logos capture millions of people. However, you may have a great brand but your product must match. As a ticketing business, you may want to build your own system from scratch, but this can take a lot of time and money and slow down your potential to reaching your market. The solution? A white label ticketing system, already successfully built which seamlessly slots into your website, keeping in line with your brand.

How white label ticketing works

Using white label ticketing software allows you to sell event tickets online with the technology provided by a software development company. The ticket shop is then embeded onto your website, allowing you to keep your own branding and customise it to your desire. This solution is best suited for event organisers who already hold an established brand but don’t have the tools to build a ticketing system. It also applies to companies which may already offer similar services but are looking to expand the capabilities of their system, such as adding new features like reserved seating. Using this method means your customers won't be referred to an alternative website, so you can utilise this opportunity to up-sell products, potentially boosting revenue.

The benefits of using white label ticketing

Having the ability to sell tickets on your website encourages a smooth customer journey throughout their time on your website, as there is no need to leave your website for a third party ticket provider. This can also prevent them from being distracted by other events or companies as external ticket sellers can be a crowded place, helping you to separate yourself from the competition. Embedding an already well-established event ticketing software onto your company site enables you to save time developing a brand new system from scratch, as well as paying staff to do so, leaving you money to invest in other areas of your event. Using a white label ticket shop means you can customise your ticket purchasing page, keeping your brand personality and appearance as your customer makes their purchase, therefore customers will associate the smooth ticket purchase experience with your brand, and are likely to build loyalty.